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Upgrading and Transforming Caibai: A Positioning Game Behind the "Quick Digestion" of Jewelry

Upgrading and Transforming Caibai: A Positioning Game Behind the "Quick Digestion" of Jewelry

The Caibai Jewelry Headquarters, a gold jewelry brand in Beijing, has completed the largest renovation and upgrading in nearly 20 years after more than 7 months. Starting from consumer demand, the special area features "museum style appreciation, popularization of professional knowledge, experiential shopping, and personalized customization". Designers and customized jewelry independently welcome customers in the form of "special areas". Children's jewelry and men's jewelry also form a dedicated counter area, and the second and fourth floors add a large area of museum level raw stone and cross-border carving display space

07

2020

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01

Hong Kong's retail industry has plummeted, with performance falling for 10 consecutive months! Jewelry and watch sales fell by over 40% in November

Hong Kong's retail industry has plummeted, with performance falling for 10 consecutive months! Jewelry and watch sales fell by over 40% in November

Under the shadow of the six month long regulatory turmoil, Hong Kong's retail industry has been the first to suffer a heavy setback. On January 3rd, the Statistics Department of the Hong Kong Special Administrative Region Government released the latest retail performance. In November 2019, the total sales value of the retail industry decreased by 23.6% year-on-year, marking the 10th consecutive month of decline. Among them, the sales value of jewelry, watches, and precious gifts decreased by 43.5%, becoming a "disaster zone".

06

2020

/

01

"Yichang-made" jewellery sold overseas

"Yichang-made" jewellery sold overseas

On August 16th, in the production workshop of Yichang Lixin Jewelry Technology Co., Ltd., technicians were busy processing a batch of silver jewelry. This enterprise is located in the Three Gorges International Jewelry Expo Park and is a modern production base that integrates jewelry design, research and development, production, and sales. Its products include rings, earrings, pendants, necklaces, bracelets, etc. Our products are exported to multiple countries such as Russia and Brazil. At present, the company's orders are continuous and the development trend is good, with export orders reaching 770000 in July alone. During the "Qixi Festival", the sales volume of domestic websites exceeded 10000. (Photographed by reporter Huang Xiang, correspondent Liu Fang)

21

2018

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08

Lixin 2014 Annual Meeting

Lixin 2014 Annual Meeting

Lixin 2014 Annual Meeting

31

2015

/

01

National jewelry industry experts and professors visited the company for research

National jewelry industry experts and professors visited the company for research

National jewelry industry experts and professors visited the company for research

09

2014

/

08

China University of Geosciences Visits Our Company for Inspection

China University of Geosciences Visits Our Company for Inspection

China University of Geosciences Visits Our Company for Inspection

09

2014

/

08

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